It started with a familiar thought.
I've spent years working inside organizations where dysfunction wasn't the exception. It was practically part of the operating model.
Processes that created more problems than they solved. Systems that made simple things unnecessarily complicated. Decisions made without considering the people responsible for carrying them out.
After a while, you start noticing patterns.
The more businesses and teams I encountered, the more often I found myself asking the same question:
“There is absolutely a better way to do that.”
That question kept coming up across industries, departments, and everyday situations. Eventually, I realized that connecting the dots—and helping people make thoughtful, practical changes—was exactly the work I wanted to do.